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For each Foofy garment sold, we donate 5% of the sale to The Water Project


The fashion industry is a major polluter of water at all stages of a garment’s lifecycle. The agricultural runoff from cottonfields, to the dying process releasing toxic chemicals and the washing of man-made fibres releasing microplastics. The fashion industry is polluting water left, right & centre.

One of the main culprits of water waste is the production of conventional cotton... It takes 2,700 liters of water to make just one, basic cotton shirt. This is enough to meet the average person’s daily drinking water needs for two-and-a-half years.

We wanted to do more than producing only natural, organic, chemical-free clothing that uses over 80% less water... we want to give back. We’ve partnered with The Water Project, donating 5% of each sale to providing clean and safe water for students in Southeast Kenya, a region that has also been significantly impacted by climate change.

Globally, 1 in 9 people still have no access to clean water. But in the communities The Water Project serve, it's 9 out of 9. Water is a daily and crippling challenge. Without water you can't grow food, you can't build housing, you can't stay healthy, you can't stay in school and you can't keep working.

Children often bear the burden of walking miles each day to find water in streams and ponds, full of water-borne disease that is making them and their families sick. Illness and the time lost fetching it robs entire communities of their futures.

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