For each Foofy garment sold, we donate 5% of the sale to The Water Project
Why?
The fashion industry is a major polluter of water at all stages of a garment’s lifecycle. The agricultural runoff from cottonfields, to the dying process releasing toxic chemicals and the washing of man-made fibres releasing microplastics. The fashion industry is polluting water left, right & centre.
One of the main culprits of water waste is the production of conventional cotton... It takes 2,700 liters of water to make just one, basic cotton shirt. This is enough to meet the average person’s daily drinking water needs for two-and-a-half years.
We wanted to do more than producing only natural, organic, chemical-free clothing that uses over 80% less water... we want to give back. We’ve partnered with The Water Project, donating 5% of each sale to providing clean and safe water for students in Southeast Kenya, a region that has also been significantly impacted by climate change.
Globally, 1 in 9 people still have no access to clean water. But in the communities The Water Project serve, it's 9 out of 9. Water is a daily and crippling challenge. Without water you can't grow food, you can't build housing, you can't stay healthy, you can't stay in school and you can't keep working.
Children often bear the burden of walking miles each day
to find water in streams and ponds, full of water-borne
disease that is making them and their families sick. Illness
and the time lost fetching it robs entire communities of their
futures.
Access to Clean Water improves..
Education
When students are freed from gathering water, they return to class. With proper and safe latrines, girls stay in school through their teenage years.
Health
Safe water, clean hands, healthy bodies. Time lost to sickness is reduced and people can get back to the work of lifting themselves out of poverty.
Hunger
Access to water leads to food security. With less crop loss, hunger is reduced. Schools can feed students with gardens, reducing costs.
Poverty
Access to water can break the cycle of poverty. The communities we serve are ready to grow. We can't wait to see how they choose to do it.
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